Investing time in conducting competitor research can provide invaluable insight for the link creating efforts. Identify your main competitors and analyze his or her backlink profiles. Find which strategies are employed by them and brainstorm ways you can adapt people processes to suit your brand’s unique position.To find potential link-building possibilities, start with conducting detailed research. See for websites being influential in your field, have good domain authority, and a strong online presence. Make a list of such websites and categorize them based on their relevance plus importance.